Interview Table: coaching, positioned to convert

Interview Table was built by Hugo, a coach with 30 years in technology, including more than 25 years leading national-scale digital and technology services and senior hiring for government and global technology employers. That experience sitting on the hiring side of the table, deciding who got through and who didn't, is the foundation the coaching is built on.

The coaching started unpaid, for family, friends and work colleagues: two daughters, a niece, colleagues navigating a promotion round, and friends between jobs, each helped through real applications and interviews. Interview Table turns that into a proper coaching practice, open to anyone from graduates to senior leaders.

There is no shortage of careers advice online, most of it generic. Interview Table needed a site that set itself apart immediately: a founder story that explains why the coaching works, a clear method instead of vague promises, pricing that makes sense for very different audiences, and real results instead of stock testimonials.

The brief also had to cover three separate audiences with three separate needs: graduates and early career candidates, professionals changing direction, and senior leaders and executives, each requiring different pricing and different framing on the same site.

We hand-coded a site structured around the Discover, Position, Prepare, Perform method used in every coaching engagement, with three pricing tracks laid out clearly by career stage rather than a single one-size-fits-all offer.

Real results carry the site rather than testimonials alone: three named case outcomes, each with the specific coaching that got them there, alongside honest numbers: 3 graduates coached through the full process, 6 confirmed job offers secured across teaching, engineering and technology, and 30 years in technology, of which more than 25 in senior leadership and hiring, behind the method.